Country of Origin is a modern knitwear brand founded in 2014 by Ben Taylor and Alice Liptrot.

Everything is manufactured in-house at our new purpose-built factory in Wigston, Leicestershire. With an emphasis on strong colour palettes and high-quality yarns, we supply the perfect array of knitwear for modern living.

C.O.O began life in a small railway arch in South London. Our ambition was to oversee the manufacturing process as closely as possible to ensure we produced highly crafted knitwear and fair working practices for the people making it.


With 2 industrial knitting machines and a small team, the order book quickly outgrew capacity.
A chance meeting with industry veterans Saïd and Keith set in motion a new partnership that saw the opening of The Country of Origin factory in Wigston, pursuing the same values as before but on a much larger scale.


Between them, Saïd and Keith have over 70 years experience in the industry, what they don’t know about knitwear isn’t worth knowing.'